I was recent­ly quot­ed as say­ing, I don’t care if Insta­gram has more users than Twit­ter. If you read the arti­cle you’ll note there’s a big “if” before my not giv­ing of said thing.
Of course, I am triv­i­al­iz­ing what Insta­gram is to many peo­ple. It’s a beau­ti­ful­ly exe­cut­ed app that enables the cre­ation and enjoy­ment of art, as well as human con­nec­tion, which is often a good thing. But my rant had very lit­tle to do with it (or with Twit­ter). My rant was the result of increas­ing frus­tra­tion with the one-dimen­sion­al­i­ty that those who report on, invest in, and build con­sumer Inter­net ser­vices talk about suc­cess.
Num­bers are impor­tant. Num­ber of users is impor­tant. So are lots of oth­er things. Dif­fer­ent ser­vices cre­ate val­ue in dif­fer­ent ways. Trust your gut as much (or more) than the num­bers. Fig­ure out what mat­ters and build some­thing good.

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